Dear Colleague,

Virtual communities and online social networking sites are offering a new way for human connection. In the near term, infrastructure providers, social network providers, and wireless players stand to profit largely. 

Since 2004, social networking sites have proliferated to an extraordinary degree. Barriers to entry are virtually non-existent, and the rewards are immense. As a result, social networking sites now range from MySpace and Facebook to tiny individual networks run on DIY platforms like Ning.

This report examines social networking in terms of market opportunity, strategic approaches and technological options, and gives a detailed insight into future development of this ever-growing phenomenon.

• The report’s market focus section identifies three fundamental strains of social networking and outlines the key factors for their success, showing growth in the four major regions of the world and distinguishing trends in adoption. 
• The strategy focus section delivers recommendations to each element of the developing value chain in social networking, and explores trends in social network adoption by country.
• The technology focus section identifies the most serious technological issues facing social networking sites.

Additionally, this report includes primary research data, interviews with leading service operators, system integrators and technology vendors and two databooks: "The future of social networks in North America" and "The future of social networks in EMEA".

This new report will help you understand what makes a social networking service succeed or fail, isolate strategic advantages in a highly volatile market and gain insight into the core drivers of change across regions and demographics. 

Click here to order your report now for only £1,525 - a savings of 15%!

Special offer: Fax or email your order by April 18th, 2008 to qualify. See order form for details.